SALT LAKE CITY–(BUSINESS WIRE)–Traeger Wood Fired Grills (“Traeger Grills” or “Plaintiff”) today announced that it had filed court cases in opposition to Dansons US, LLC (“Dansons”), the maker of Louisiana and Pit Boss grills, and Joseph Traeger and Brian Traeger (collectively, the “Defendants”), alleging pervasive intellectual belongings theft, along with copying specific design factors of Traeger grills and misusing the Traeger brand and intellectual assets. The suits allege that Dansons has been engaging in a multi-yr campaign to promote its grills as though they had been Traegers, thereby puzzling clients and unfavorable Traeger Grills and its personnel, culminating in its latest decision to use the Traeger name and likenesses unlawfully.
As specialists within the complaints, Joe Traeger is credited with inventing the wood pellet barbeque grill in his family’s barn within the Nineteen Eighties. In 2006, his own family bought the business enterprise they based to a company predecessor to Traeger Grills. As part of the sale, Traeger Grills paid $nine million for the special and perpetual proper to apply the Traeger call, likenesses, and popularity in the wood pellet grill industry. Since that point, Traeger Grills has trusted that settlement, investing over 100 million dollars building the Traeger logo, solidifying the Company’s function as an industry chief, and cultivating an enthusiastic and extraordinarily dependable consumer base.
The court cases element how Dansons has launched into a multi-year marketing campaign to confuse customers via copying significant elements of Traeger’s an advertising and marketing method, content and change get dressed, in addition to the appearance and experience of a Traeger Grill, together with the copper painted lid, rectangular pellet hopper, placement and look of the controls, the position of the grease bucket, leg and wheel design, and smokestack placement. Dansons’ efforts persevered in 2018, whilst it employed Joe and Brian Traeger “to elevate” its brand and product portfolio.
Traeger Grills placed Dansons on the note of its illegal conduct in an try to solve this privately. However, Dansons has endured colluding with Joe and Brian Traeger to misappropriate the Traeger call and imagery. Among different matters, in 2019, Joe and Brian Traeger helped Dansons introduce a “FOUNDERS SERIES” of its Louisiana Grills, which they stated became “added to you proudly through Joe Traeger, the founding father of the original pellet grill….” In a clean violation of Plaintiff’s agreement with Joe and Brian, Dansons has endured applying the likenesses of Joe and Brian, and the well-known Traeger barn, improperly on a close to-each day foundation to suggest falsely that decrease-priced Dansons grills are affiliated with, or encouraged by, Traeger Grills.
“Traeger Nation is a unique network that has been cultivated via years of innovation and difficult work,” said Jeremy Andrus, CEO of Traeger Grills. “While we welcome honest competition, Dansons’ multi-12 month’s effort to replicate Traeger via the unlawful use of names, likenesses, and particular design factors is difficult for clients and unfavorable to our employer. No different timber-pellet grill compares to a real Traeger, and we are committed to shielding the Traeger emblem, our funding, and the belief and loyalty of our network, which we’ve got worked so hard. To earn.”
Andrus continued, “Joe and Brian Traeger are loose to earn a dwelling by running for Dansons or another company so long as they abide through the terms of our settlement. However, they are currently doing precisely what they agreed not to do – and what they were paid millions not to do – which is to use their names, likeness, and reputations to confuse clients, undermine the Traeger Grills brand and damage our agency. We can now not stand utilizing whilst Joe and Brian Traeger violate our agreements and sell Dansons’ grills as though they had been actual Traegers.”
The in shape in opposition to Joseph and Brian Traeger became introduced within the United States District Court for the Middle District of Florida Tampa Division. The healthy against Dansons became delivered in the United States District Court for the District of Arizona. The lawsuits seek to enjoin the Defendants from their continuing unlawful behavior and get better the resulting damages Traeger Grills has suffered in addition to the legal professional’s costs it has been pressured to incur.
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