Cream Bell Ice Cream has launched its first-ever digital marketing campaign to raise focus approximately its most modern presentation. Cream Bell Bon Bon is vanilla enrobed in chocolate. The 15ml Bon Bon is the emblem’s smallest presentation, priced at Rs. Five. Keeping its short and sweet nature in thoughts, Bon Bon has been aptly located as “ICE CREAM KA SHORT FORM.” The “Short Form” campaign started in May, with the brand rewriting the definitions of normally used SMS and email short forms (BRB, FYI, WTF). The client engagement marketing campaign that accompanied requested the customers to follow healthy with new brief paperwork being thrown each day. The campaign was executed across Facebook, Twitter, Instagram, TikTok, and radio channels.
The marketing campaign also became extended into a sequence of online movies with Manoj Pahwa and Nilu Kohli across the subject of Lagi Shart. Intended to push the product for in-home intake, the movies observe hilarious bets of a laugh-loving circle of relatives, who bet Cream Bell Bon Bons on regular occasions, like getting terrified for the duration of a horror film or forgetting the pockets at domestic.
Sandeep Singla, CMO of Cream Bell, spoke about the product and said, “The marketplace for ice lotions is at the upward push. Unlike Western nations, the moments of consumption of ice cream in India are special and few. By constructing more than one intake activity each outside and inside the house, we believe we can drive a boom for the class and Cream Bell. This is wherein BonBon, due to its’ right chew-size, affords a couple of possibilities for the intake of quick and sweet pleasures at any time of the day.”Singla added, “Its pricing isn’t always just pocket-pleasant for customers but enables us to penetrate more than one shop.”
Sharing greater insights about the marketing campaign, Sachin Kumar, Founder of Bottle Openers, said, “Ice creams are like sweet treats that human beings want to experience with their loved ones. We wanted to construct a marketing campaign around regular family moments and make them special. The concept turned into creating extra conversations and playfulness inside the circle of relatives, with Bon Bons appearing as connecting dots. Since playful having a bet is ingrained in Indian households, subsequently the second leg of the marketing campaign became titled ‘Lagi Shart.'” Thus far, the marketing campaign has seen big achievements with a usual attain of 14,521,461 and more than 2,586,649 perspectives garnered throughout youtube and social channels for the movies.
Parag Milk Foods launches a new #HarTastyCheezMeinGOCheese marketing campaign.
Satiating the cheese cravings of hundreds of thousands of humans, Parag Milk Foods, one of India’s leading personal dairy enterprises, introduced the launch of a new GO Cheese campaign, #HarTastyCheezMeinGOCheese. The TVC narrates a tale of cheese lovers playing delightful and glad moments with the kind of Cheese that fits their palate.
The new marketing campaign attempts to educate purchasers on Go Cheese as the important aspect of maximum loved dishes like pizza, fries, and street sandwiches, consumed almost daily out of domestic at various QSRs & hotel chains. The campaign resonates with the brand’s enterprise goal: to increase its attain from QSR eating places to houses, as anyone has attempted to Go Cheese someplace outdoors. It connects with customers to highlight how Go Cheese makes all their preferred meals tastier by being present in them in one-of-a-kind approaches and patterns like grated, sliced, dip/sauces.
The TVC emphasizes storytelling, with three generations participating in normal moments with their favored meals. The movie opens with a conference room where a young woman is seen savoring a pizza slice with happiness from her favorite white and blue colored box. It shifts closer to a happy youngster as he wholeheartedly dips his French fries in a bowl full of melted cheese dip and enjoys it to his fullest. The video ends by taking pictures of a coronary heart-warming scene where an old guy’s face lights up because the Cheese from the sandwich he’s busy munching on melts in his mouth with every chew. The film ends by revealing ‘Har Tasty Cheez Mein GO Cheese,’ be it grated, sliced, or shredded.
